A Rich Swiss is Redundant
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Measured by income per capita, the Swiss are the richest people on Earth. Some resented this leadership and tried to impose another measure of national wealth that would take into account the cost of living (PPP GDP). By this criteria, the richest are the Americans, and the Swiss come third. Whatever the truth is, in Switzerland, you won’t notice much of this wealth displayed. Apart from the highest number of Rolls Royce and Ferraris per capita in the world—many of them owned by foreigners—people make it a virtue to keep wealth discreet. In Geneva, children are shown the example of rich private bankers who go to work either on bicycle or with the bus, living statues of Calvinist virtue.

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